ME Fest


Life can be ridiculously full. And sometimes we’re so busy taking care of everyone and everything else that we forget to put ourselves in the picture. Introducing MEfest: an invitation to make and take time to replenish ourselves in some entirely new ways.

MEfest is a Weight Watchers innovation experiment to explore new ways to inspire and support our members and give them a different kind of experience to “share.” This day-long “festival” will be an opportunity to sample all kinds of wellness products and services, plus learn about some new WW offerings that are in development.

The focus is on the whole YOU and being happier and healthier—not just the number on the scale. MEfest is your invitation to put yourself first for a change… to BE the ME who:

… prioritizes herself, without guilt or excuses.
… accepts herself, with kindness & confidence.
… is present—here and now.
… takes on new challenges, adventures and goals.
… embraces opportunities to be happy & healthy.

As their Event Producer, I worked closely with the Global Innovation team as their production lead for pre/post event management, venue and location scouting, vendor liaison, artist/talent booker, art assistant, and anything/everything in between. 

The MEfest Pilot Event took place at ARIA in downtown Minneapolis where a selected audience of 500+ experienced a one-of-a-kind smorgasbord of empowering practices and inspiring people. Current WW members + non-members were immersed innourishing and nurturing good stuff, to experience, make, try or buy and treated to an intimate performance by hip-hop breakout star LIZZO and soul singer Caroline Smith.

Learn more at WWMEFEST.COM
Photos: Mike Madison and Sarah White Black

Vilay Dethluxay