Go Vote MN

GO VOTE MN CAMPAIGN | SOCIAL ALCHEMIST + CREATIVE LEAD

Go Vote MN is a non-partisan campaign sponsored by Go Media to encourage young voters in Minnesota to exercise their voices by showing up at the polls this November.  We know you're a smart bunch. You already know that your vote is your opportunity to be heard, to hold elected officials accountable for their decisions, and to have a say in important issues that impact your community. We're here to help you along the way, but we won't do it without having some fun with this campaign. Go Vote MN will be producing a series of events that includes community discussions, live music, art and focusing on how together we can make our communities stronger and more vibrant. #GoVoteMN

As their Social Alchemist, I mixed social media smarts with my digital content + event design experience to help attract an audience that might otherwise feel "meh" towards the current election season. As their Creative Lead, I helped design and art direct our Squarespace site, campaign branding, and any/all artwork. I also worked closely with the Campaign Director to book local + national music acts, artists, and DJs. My job was to turn millennial voters "meh" into "yeah's" by providing fun (but relevant) political tidbits, registering voters at our awesome music & art-filled events, and engaging through social media convo's to help drive young folks to the polls on Nov. 8th, 2016.

Learn more at GOVOTEMN.COM
Photos: Darin Kamnetz

Vilay Dethluxay